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Rooted in Kirinyaga: The Mwea Story

At Jojo's Rice, our story is one of deep, singular commitment to one place: the legendary Mwea Irrigation Scheme in Kirinyaga County. This land, often called the breadbasket of Kenya, is the true heartland of the nation's finest grain.

Nestled beneath the majestic slopes of Mount Kenya, Mwea benefits from a perfect synergy of rich volcanic soil and pristine, snow-fed waters. It is this unique, protected environment that gifts our rice, especially the celebrated Pishori variety, its distinctive, fragrant aroma and soft, creamy texture—qualities unmatched anywhere else. We don't source globally; we focus solely on partnering with dedicated local farmers who uphold the tradition of quality. Every grain we sell carries the signature taste that can only come from this cherished region.

More Than a Staple: The Many Uses of Mwea Rice

Rice is fundamental to the Kenyan table, but Mwea rice elevates every dish. It is the grain of choice for celebrations, Sunday dinners, and everyday comfort. Its versatility is why it is so beloved:

• Pishori for Pilau and Biryani: The fragrant, long-grain Pishori is the only acceptable choice for traditional Kenyan Pilau, ensuring every spice note is balanced and the grains remain separate and fluffy.
• Kwomboka for Comfort: Other varieties, like Kwomboka, are excellent for creamy, hearty rice puddings or as a perfect, substantial base to soak up rich stews and curries.
• Nutritional Goodness: Beyond main meals, the by-product, rice bran, is valued as a high-fiber, vitamin-rich supplement for animal feed or human consumption, demonstrating that every part of the harvest is utilized and treasured by the local community.

From the moment the paddy is sown in the crisp Kirinyaga air to the final, pearly white grains that grace your plate, Jojo's Rice embodies the purity and tradition of Mwea. It is authentic, premium, and deeply Kenyan.